Nike - Advantage, Nadal
With Nadal and Djokovic tied on 20 Grand Slams titles each, we needed to come out with something monumental for Rafa the moment he won the US Open and took the lead.
We gave him two words...
We also made a short film for the socials.
The post became Nadal’s a @nikecourts most viewed and commented organic content ever and represented @nike third best organically performing post of all time.
We put these two words in major sites in the four Slam cities he has dominated over the years. London, New York, Paris and Melbourne (we chucked in LA for good measure too).
